Here are a few rules of thumb.
We like to keep the posts at a 300-word minimum, max of 800 or 900 words. WordPress has a word count at the bottom of every post or page, so you can see that. Also, word processors do as well.
If it’s good content but it’s too long, break it up into two posts. If it’s not long enough, wait until you have more to gather it up together.
Also, blog posts should not be less than 300 words. They should not be a sentence or two long. That’s not a blog post, okay? If you can’t reach a minimum level of content, then just nix it altogether.
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