TikTok is a mobile application in the category of social networks that allows users to create, edit and share short videos (maximum 1 minute) with music, filters and other features (artificial intelligence and augmented reality functions, eye-catching special effects ...) .
One of the reasons that have led it to fame is that it offers all its functionalities in a very simple way. Anyone can make fun and original videos without editing skills. In fact, its original name is Doyin ("shake the music"), and it is still known that way in China.
With the data we were talking about at the beginning, it is quite clear that TikTok is a very interesting platform for companies when it comes to advertising, but how, exactly, can companies use TikTok ?
On the one hand, nowadays the application already allows adding a link in the user's biography . That means that you can add a link to attract traffic to your website. This is the same formula that Instagram uses and, although at first it might seem a not very useful format for companies, today it is one of the social networks that companies most demand for their online marketing strategies.
